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In 1967, William F. Austin founded Starkey Hearing Technologies, saying “Living life with a hearing impairment is like living life under water.” Starkey understands that the patient’s ability to experience the world through hearing is essential to the human experience. With so much at stake, Starkey requires business processes and technology that deliver consistent results.

Starkey Before: Manual, Scripted, Inefficient

Code deployment automation had been on Starkey’s wish list for more than 10 years but always slipped to the bottom priority as compared to Starkey’s Oracle EBS implementation. Starkey’s EBS development team had done without professionally-written software and instead cobbled together a custom solution with lackluster results. The team had become accustomed to “getting by with less.”

“I wanted to get the Starkey development team out of the business of writing and updating scripts and custom forms to support code deployment,” says Rob Elliott, Senior E-Business Suite Developer. “Such efforts always seem to take the team’s focus off the EBS implementation, while never getting us what we really want. Flexagon brought a superior design and approach to code deployment which, in retrospect, was a game-changer for Starkey.”

Starkey knew that acquiring an advanced code migration solution is about far more than simple time savings and convenience for developers. Advanced deployment and release management solutions are about accountability, process control, repeatability, communication and teamwork.

The Solution: FlexDeploy

Starkey undertook an extensive evaluation process of nearly a dozen products, including Quest Stat, HP PPM/Kintana, Unitask Migration Director, and Oracle AMS. Elliott describes FlexDeploy’s value proposition as “quite exceptional and a clear favorite among old players who have become accustomed to over-promising and under-delivering in this space. I was blown-away, not by the sales pitch, but by the observable results.”

“We were excited when we started talking with Starkey, because they saw the bigger picture of what could be possible with DevOps software,” said Flexagon President Dan Goerdt. “Starkey came in expecting to see benefits across multiple areas of the delivery process, and quickly saw the value FlexDeploy could achieve.”

Starkey After: Automated, Repeatable, Streamlined

Elliott noted that “FlexDeploy has an X-factor benefit. The tool is designed to be a generic deployment tool with support for many commercial and open-source products. We knew going in that we may find additional uses among other groups separate from the Oracle EBS team where we can leverage FlexDeploy as a true enterprise platform.”

“Flexagon brought a superior design and approach to code deployment which…was a game-changer for Starkey.”

Via a combination of a free Community Edition, an easy installation process and support from Flexagon throughout, Starkey ran a POC without diverting resources away from the main Oracle EBS implementation. “We were able to fully implement and test FlexDeploy with 30 hours of remote configuration assistance and experienced and no financial risk whatsoever in the acquisition, something rarely seen with other vendors,” said Elliott. Meanwhile, the technical team was impressed with what they saw. Adds Elliott: “The team was elated with the results; the developers felt that they were being provided with a strong tool that made their jobs easier without a bunch of wrangling, complex training, or complex software to install on every PC. In short, it just works.”

After the POC, Starkey seamlessly transitioned into a full FlexDeploy implementation via the Oracle development team rollout. The results achieved aligned to four main areas:

  1. Time Savings (ROI): FlexDeploy freed up the Starkey team from having to spend so much time and energy on planning and executing code deployments, enabling them to focus on innovative solutions to business needs.
  2. Repeatability: FlexDeploy works off the principle that the best way to guarantee successful production deployments is to deploy the same builds across all environments. This “build-once, deploy-multiple” deployment model saves time, minimizes risk and produces high quality results.
  3. Improved Security: With FlexDeploy, different roles can have different permissions, e.g. the ability to deploy to production. Segregation of duties between the developer building code, the Business Admin testing it, and the DBA publishing it to a production environment is essential for stable production environment.
  4. Process Control: Workflows in FlexDeploy ensure processes are followed, and required approvals are given before changes are made. Starkey saw a move from implicit to explicit governance of the change process.

Improvements by the Numbers

Since using FlexDeploy, Starkey has seen a 5x decrease in the time to execute deployments, and a reduction in deployment related errors by 3x, meeting and exceeding their goals when implementing an advanced code migration solution. Andy Birch, Starkey Director of Oracle Applications said “FlexDeploy provides the streamlined, repeatable, and controlled delivery processes that we were looking for. Exactly what we needed.”

Learn how FlexDeploy can be the hero at your organization.